Shopper Marketing

The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

The "Sister, Sister" and "Twitches" star launched a clean haircare line exclusively at Walmart in March.

Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.