Shopper Marketing

Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.

The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores.

Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.

Circle K and PepsiCo are doubling down on their partnership around Mtn Dew "Purple Thunder" by expanding the exclusive flavor to the retailer's Froster frozen beverage lineup.