Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.
Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.
Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities.
Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.
Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.
Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.
