Shopper Marketing

The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.