Shopper Marketing

The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.

From shoppers increasingly choosing clean ingredients to the rise of social commerce and indie brands, a new report shares five key trends to watch in the cosmetics category this year.

The second annual awards program spotlights the next generation of leaders in commerce marketing.

The Australian-based company boosts Criteo’s retail media business, particularly in the offline space.

The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.”

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Tour will make stops at four key Neiman Marcus locations, offering customers hands-on product experiences with the luxury skincare brand and three mini-services focused on the face, neck and eyes.

Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.