P-O-P Logistics: Getting from Point A to Point B And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. Hall of Fame Profile: Cathy L. Barclay A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. Pepperidge Farm Swirl Driving Appetite Appeal American Crew Muscles Sport Deodorant Into Salons Displays Feature M&M/MARS NASCAR Sponsorship Drugstore P-O-P Merchandising Transforms Drugstores Into Destination Stops Biore P-O-P Highlights "Clean, Honest" Themes Kraft Moves Cottage Cheese 'Out of the Tub' Qualcomm Calls Retailers With Modular P-O-P First Previous 690 691 692 693 694 Next Last
