Woodchuck/Outside Cross-Promotion Uses Outdoor Themes R.J. Reynolds Wins Display of the Year - Permanent OMA Award Moretz Sports Promotes NASCAR-licensed Socks Apex Foot Health Debuts Floorstand Duracell Launches 'Ultra' Expansion Just Born Offers Display Options for Sour Candy Intro Pucker Up! Power Up: Consumer Electronics P-O-P Report Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise Maximum P-O-P Power: A Profile of Rayovac Corp. Rayovac gets charged at retail with permanent display centers and secondary placements Milk Mustache Shaker P-O-P Drives Incremental Sales Dial Shelf Extender Proves Successful First Previous 693 694 695 696 697 Next Last