Shopper Marketing

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

P2PI chats with Uber and Criteo about the promise of retail media, fragmentation in the space and looking beyond short-term sales.

A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.  

United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.

The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.

Learn from industry experts how brands are partnering with retailers to monetize changes in consumer behaviors at our flagship event Nov. 7-9.

Danone’s plant-based beverage brand has run omnichannel programs at Target for the last two years to spotlight its sustainability efforts.

The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.

Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.

At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.