The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Documenting the "Business Value" of New Packaging Innovations Using Interactive Kiosks Effectively CVS, Claritin Make Music Together Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters Dentyne Adds Fire To Ice For Combined Displays Wild Oats: Shopping for Partners Dogwiches Display Triggers Sales for Nestle Purina First Previous 653 654 655 656 657 Next Last
