Rayovac Lights Up Kids' Market With New Barbie Product Line Gillette Spreads the Co-Op Love Awards: Kell's Wobblers Are the 'People's Choice' Conference Debrief: Ahold Sour on National Promos Kmart, Coke Get in the Groove Frito-Lay Takes 'Tailgate' to Wal-Mart The Package is the Product Increasing the likelihood of new product success Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales First Previous 652 653 654 655 656 Next Last
