To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Mike and Ike Candies Get New Look Wanted: 'Semi-Involved DIYers' Mount Gay Intros Flavored Rums With 'Scented' P-O-P Kroger Flies with Both Red Barons Lowe's Drives a General Motors Sweeps Kraft Foods Lets Wal-Mart Count the Carbs Kraft, Shaw's Are Golfing Buddies Your Ad -- and Product -- Here Coke Helps Send Albertsons to Hawaii ABC Hitches to American Greetings for In-Store Presence P-O-P Designers Salary Survey First Previous 555 556 557 558 559 Next Last
