Pathmark Tackles Vendors for Football Promotion Rite Aid Picks an Incentive Offer from 'Fitness' Checking in on Retailtainment Tips for staging successful retail events Procter & Gamble Gets in Touch with its Soft Side Albertsons Gets Simple with Unilever's Homebasics Effort Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" "A Model of In-Store Consumer Decision-Making" Levi Strauss Feeds Sears a Burger King Offer Gillette Drops Flag on Second Lap of 'Young Guns' P-O-P 'Drives' Global Campaign Versatile header enables TaylorMade to retrofit existing displays First Previous 554 555 556 557 558 Next Last
