Research Report: In-Store Sampling Sampling Sees Lift 20 Weeks Out Publix Produces Miracles P&G's brandSaver Dresses Up for School Walgreens Gets More Informative Kimberly-Clark Celebrates Breast Cancer Survivors A case study from the Promotion Marketing Association's 2009 Reggie Awards Campbell's Kroger E-Labels for Education A case study from the Promotion Marketing Association's 2009 Reggie Awards Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Unilever Walmart 'Soundcheck' Sponsorship A case study from the Promotion Marketing Association's 2009 Reggie Awards Walmart's AC/DC Launch A case study from the Promotion Marketing Association's 2009 Reggie Awards Unilever's 'Desafio del Sabor' Family Challenge A case study from the Promotion Marketing Association's 2009 Reggie Awards First Previous 474 475 476 477 478 Next Last