Shopper Marketing

Consumer and shopper insights converge in ConAgra's culture of collaboration

Brands that empathize both rationally and visually get more attention at the shelf.

An emotional connection at retail pulls shoppers and creates loyalty.

Growth at retail demands a more holistic view of shopper marketing.

CPG displays and promotions will not be executed; 10% of inventory will be private label

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy