Shopper Marketing

Smaller, regional chains offer strong opportunities for sales growth.

Effective partnerships require an organizational commitment that often does not exist

Website, displays explain fabric softener's features

ShopperGauge study shows how an in-aisle fixture alone can affect shopping behavior

Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes

Web program targets retail staff; mobile guide helps shoppers

Meal programs need to have that sense of 'right now'