Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy FSI Report: Jan. 23, 2010 Supervalu, Pepsi, Google to Keynote at Summit Hall of Fame Profile: Mark Scott Marie Callender's Hoping to 'Whrrl' Across Social Media Coca-Cola Tests Beverage Fountain That Provides Daily Data Kraft Ties Mac & Cheese Line Together with Redesign Category Management Rides Along with Shopper Marketing Sara Lee's shopper marketing model incorporates an old-school practice Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Dollar General, PepsiCo Show Team Spirit First Previous 430 431 432 433 434 Next Last