Shopper Marketing

LED displays at Babies 'R' Us help moms understand differences in baby bottles

Brands mostly leave the 'buying' behind while figuring out how to best leverage social sites in their shopper marketing

Insights gained from social dashboard influence product formulations, packaging, etc.

Pernod Ricard launches a still wine with tattoo art depicted on packaging

Feld Motor Sports launches merchandise and ticket activity supported by monster truck events in retailer's parking lots