Marketing to Value Shoppers Understand that value or 'smart' shopping is the new normal as behaviors and attitudes have undergone permanent changes Landing an 'A' Launch Kimberly-Clark works strategically to win retailer engagement for large brand initiatives How Do You 'Measure' Up? CPG panel to discuss challenges and present solutions, best practices Annabelle Appeals to the Cosmetics Shopper Redesigned wall display engages with target consumer – young, trendy females Pepperidge Farm Uses Word of Mouth to Promote Jingos Tropical Foods Expands with New Products Buffalo Nuts, ReCharge bars help company reach new markets My Own Private Summit Werther's Original Sees Lift from Fall Campaign Extensive seasonal effort positions brand as answer for 'all things caramel' Duck Tape Continues Rolling into Retail Branded RV makes stops at retailer parking lots, giving shoppers opportunity to engage Hall of Fame Profile: John Mount First Previous 359 360 361 362 363 Next Last
