Shopper Marketing

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Thanasi Foods marketing executive offers advice on hiring agencies, working with retailers

'Futurescope' study shows how shopper marketing is evolving

PepsiCo brands leverage the launch of new console with national program and retail overlays

As official sponsors, All and Snuggle launch integrated campaign that culminates at showcase event

Executives to share details of successful beverage merchandising program during panel discussion