Shopper Marketing

Executives to share details of successful beverage merchandising program during panel discussion

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Knowing what to ask of and expect from third-party providers is key

'Faceoff' video directs target audience to Loblaw's grocery chains

'Futurescope' study shows how shopper marketing is evolving

How 'right' not 'big' data can benefit brands, retailers and shoppers