So-Lo-Mo Spotlight: At the Expo So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics Valassis Takes Annual Dive into Coupons Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others Glade Offers 'Holiday Surprises' at Walmart Mars Says ‘Thank You’ Via Walmart New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant Honest Tea Encourages Honesty Transparency with Store Brands Panel of retailers discuss how they are working to build trust with educated shoppers Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders Are You Keeping Pace? Expo panel talks strategy, capabilities and technology in the retail world ShopRite and Dove Celebrate Girls Again Design of the Times 2016 Platinum Winners First Previous 255 256 257 258 259 Next Last
