Shopper Marketing

So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics

Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others

Panel of retailers discuss how they are working to build trust with educated shoppers

New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant