Shopper Marketing

We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging.

Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild.

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.

The mobile-first circular now features video, animation and recipe content.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

Get a preview of sessions tackling emotional marketing, AI-led shopping and the ever-evolving commerce ecosystem with speakers from Mondelez, Kroger and more.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence.