Promotion Management

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

The grocer's new partnership illustrates how AI can support more efficient use of trade promotion budgets and inform promo strategies.

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

The Ontario retailer/distributor is installing screens at seven locations.

Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.

The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.