Staples Embarks on Invention Quest Lexar Supports 'Be Cool' Sweeps with 280,000 Displays Packaging Contest Delivers Shelf-Impact Insights Hall of Fame Profile: Kevin Hopper A Q&A with Kevin Hopper, Pepperidge Farm Packaging Strategies: Color as the Point of Difference Labatt Project Blueprint Contest A case study from the Promotion Marketing Association's 2005 Reggie Awards 'Try Me' and 'See Me' Tactics Expand From toys to fruit, marketers keep finding new ways to involve consumers with packaging Top Decorative P-O-P Materials of 2004 Gerber Uses 'See Me' Package to Extend Brand Recognition key to new product launch; Trader Joe's sustains image with Euro cookie canisters. Skechers Launches 'Universal' Display Efficient unit holds different shoe lines throughout year; reduces discarded P-O-P First Previous 81 82 83 84 85 Next Last
