Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. Category Report: Hardware Independents adapt to life with the big boxes Fila Trots Out Foot-Scanning Kiosks Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. P&G Intros 'Young Spice' Wall Display Illuminates Asics' Message Verizon Sells Cells with Smells Ralph Lauren Makes Window Shopping Real Graphics Create 'Billboard' on a Shelf P-O-P Sustainability Report Environmental measures help reduce cost of materials, energy and solid waste disposal First Previous 71 72 73 74 75 Next Last
