RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. NACS Show 2003 Overview A review of new product, display and marketing announcements at the National Association of Convenience Stores' annual trade show. Walgreens Puts Brands on the Calendar Packaging: 'On the Go' Designs Add Convenience Target Hosts Video Game Ghouls Musicland Gets Specific with Jay-Z Tape Brand Bites its Way into OfficeMax Kmart Gets Dolled Up for Bratz Promo KFC Partners Up for Kids' Meal Promo 'Finding Nemo' Makes Big Waves at Retail Microsoft Gets 'In Line' for Latest Office Launch 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. First Previous 382 383 384 385 386 Next Last
