Special Report: Programmatic Advertising Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts Oracle Gets Into ROI Monitoring Shopper Marketing Trends Report 2015 2015 Guide to Providers: Retail & Shopper Insights Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. Expo Preview: Closing the Loop via Digital Marketing Technologies Expo Preview: Creating a Unique Shopping Experience Data-Driven Shopper Marketing, Part 3: Closing the Loop to Purchase Data-Driven Shopper Marketing, Part 2: Gaining a 360-Degree Shopper View First Previous 49 50 51 52 53 Next Last