Predictive Analytics

Mobile payment could be the missing link; beacons, wearables among other trends

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Despite initial skepticism, Kraft Foods uses Quri's services to gather data on in-store execution

Integer's shopper study goes beyond trip types to examine behavior and underlying mindset

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts