How Do You 'Measure' Up? CPG panel to discuss challenges and present solutions, best practices Ten Tips for Powerful Shopper Marketing Measurement Sara Lee Monitors the Bread Aisle Insights from video-based store traffic study affect category management and sales Identifying and Targeting the Most Valuable Shoppers Supervalu Taps LoyaltyOne for Segmentation Work Best Practices in Shopper Marketing Measurement, Part 6: Directions for the Future Behavioral Science In-Store: Neuro Findings Endcaps and floorstands are driving shoppers to product categories in-aisle Digital Advertising: Hitting the Hyperlocal Target Brands use the latest in data-driven precision to reach online consumers where they live A Pocketable Research Tool Smartphones offer a sleek new platform for in-store surveys 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store First Previous 52 53 54 55 56 Next Last
