Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI The Impact of 'Right Data' How 'right' not 'big' data can benefit brands, retailers and shoppers Big Challenges to Big Data's Promise: Part 2 From Big Data Promise to Shopper Marketing Success: Part 1 Expo Preview: Q&A with Christopher Brace Expo Preview: Q&A with James House Location-Based Shopper Analytics Like Google Analytics and Amazon online, location-based service providers work to help improve and personalize the shopping experience Winning with Hispanic Shoppers Digital Shopper Marketing's Offline Impact Four executives share their thoughts on the measurement and offline impact of digital shopper marketing Personalization: 'Show Me You Know Me' This new mantra is requiring brands and retailers to provide relevant, custom content to their shoppers First Previous 50 51 52 53 54 Next Last
