Predictive Analytics

Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.

Omnicom Group plans to buy Ascential's Flywheel Digital for $835 million in the first quarter of 2024.

"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.

The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season.