Predictive Analytics

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.

As retail media continues to grow, industry stakeholders work to standardize measurement.

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.