Personalization

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.

Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.

Beauty retailer deepens its relationship with Iterate.ai to quickly develop, deploy and scale digital experiences for its shoppers using pre-built modules.

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.

Opening in southeastern Michigan in 2023, Meijer Grocery will offer more convenience and a larger fresh assortment than other area stores.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.