Personalization

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The British Columbia location is the first of 167 small formats planned by the end of 2024.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.