Personalization

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here

Yael Cosset, chief commercial officer and chief information officer of Kroger-owned marketing agency 84.51°, will replace Kroger group vice president and chief digital officer Kevin Dougherty following his retirement on Jan. 27, 2017.

P&G, Quotient presenters encourage CPGs, retailers to mine data and leverage technology

Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others

Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders

Pro Plan’s partnership with Dognition educates dog owners about cognitive health