Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders People to Watch 2016: Risa Shapiro, PepsiCo Designing the Customer Experience of the Future at Walmart People to Watch 2016: Sam Brewster, Dr Pepper Snapple Group Sargento, Walmart Make Sandwiches Digital campaign targets cheese shoppers who plan their trips before visiting the store Best Buy Pleases Photographers Doctors Foster + Smith Prescribe a New Petco Private Label General Mills Touts Its Shopper-First Strategy Compliance and Beyond Crowdsourcing apps with roots in retail audits are also adding value through research and enabling a more personalized store Women of Excellence 2016 First Previous 198 199 200 201 202 Next Last
