Packaged Beverages

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.