The Kansas City, Missouri-based marketing and merchandising solutions provider promoted company veteran and COO James Beard to the position of CEO in April.
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
