Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. Graphics Create 'Billboard' on a Shelf P-O-P Sustainability Report Environmental measures help reduce cost of materials, energy and solid waste disposal Simple is Best for Organic Packaging Graphics Packaging Technology Conquers Convenience, Freshness P-O-P People to Watch: Becky Stapleton, Sanford Corp. P&G Redefines Herbal Essences Packaging ... Again CBS 'Egg-vertises" New Shows When to Spend, When to Save on Packaging Invest to establish a brand, then look to reduce costs after building equity Category Report: Footwear Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment First Previous 9 10 11 12 13 Next Last
