Packaging Insights: Potential Benefits of 'Special Effects' Embossing, holograms, metallized paper, lenticular lenses, pearlescent pigments and iridescent film Innovate, Don't Imitate Hormel sees sales jump with conspicuous packaging FLUIDJoint Club Store Pallet: 'Beauty on a Budget' Packaging Contest Delivers Shelf-Impact Insights Labatt Project Blueprint Contest A case study from the Promotion Marketing Association's 2005 Reggie Awards Sleep Innovations Packages an In-Store Display Bolla Makes Room for Cross-Merchandising 'Try Me' and 'See Me' Tactics Expand From toys to fruit, marketers keep finding new ways to involve consumers with packaging Gerber Uses 'See Me' Package to Extend Brand Recognition key to new product launch; Trader Joe's sustains image with Euro cookie canisters. Coupon Dispensers Withstand Harsh Weather First Previous 12 13 14 15 16 Next Last