Omnichannel

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.

A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Using in-store retail media to maximize shopper conversions

View an image gallery from our visit to one of 117 remodeled Walmart stores in the U.S. The store features more space, activated merchandising corners and new digital touchpoints.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.