Omnichannel

While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The British retailer continues to add brands and make over beauty departments.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

The quick-shop store format designed for urban neighborhoods includes the retailer's only Juice & Java cafe in the city and more than 400 local products from Northeast-based suppliers.

Why Contextual Commerce Media is Crucial for CPG Success

Jeff Baskin, the former chief revenue officer at Upshop and Flybuy, will work with retailers and technology providers to enhance omnichannel experiences and returns on technology investments.

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms