The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.
Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'