Loyalty Marketing

Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.

In the CPG Loyalty Engage Report, PrizeLogic and Loyalty360 surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors. The goal was to assist brands in developing program loyalty strategies for driving incremental purchase, first-party data acquisition, member engagement, and advocacy.