In a push to get grocers thinking differently, Ryan Draude, head of loyalty and digital at Giant, drew from his background in hospitality to share repeatable loyalty frameworks.
Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences.
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.