The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.
The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas.
