The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners.
United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.