Household Cleaners

Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.

Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.

At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

Commercial cleaning company Ecolab launched a retail product line exclusively at The Home Depot in February.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.