Household Cleaners

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

The year 2022 brought uncertainty, inflation and some unexpected opportunities for the industry. Join a panel of retailers and brands as they recap their wins for the year along with how they innovated for consumers. The panelists also share their predictions and emerging solutions for 2023.

​​​​​​​The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products.

After making an initial brick-and-mortar launch at Target in 2021, digital-native sustainable cleaning brand Grove Collaborative has been aggressively pursuing more retail partnerships and secured distribution with additional retailers totaling more than 4,000 stores.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.