Household Cleaners

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

Commercial cleaning company Ecolab launched a retail product line exclusively at The Home Depot in February.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

The year 2022 brought uncertainty, inflation and some unexpected opportunities for the industry. Join a panel of retailers and brands as they recap their wins for the year along with how they innovated for consumers. The panelists also share their predictions and emerging solutions for 2023.

​​​​​​​The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products.

After making an initial brick-and-mortar launch at Target in 2021, digital-native sustainable cleaning brand Grove Collaborative has been aggressively pursuing more retail partnerships and secured distribution with additional retailers totaling more than 4,000 stores.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.