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Healthcare

  • P2P NOW: The Gen Z Shopper: Health and Well-Being

    WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health
    P2P NOW: The Gen Z Shopper: Health and Well-Being
  • Curology Goes Brick-and-Mortar With Target

    The personalized skincare company is also undergoing a full brand refresh that will roll out in 2023.
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  • Activation Gallery: Health & Wellness

    ​​​​​​​As health and wellness shoppers’ needs and purchasing patterns evolve, the category has grown substantially — as has what is considered a health and wellness purchase, including more non-traditional items and alternative medicines, food options and personal care items.
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  • CHPA Educates Shoppers in Dollar General's OTC Aisle

    The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
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  • Walmart, Best Buy Roll Out OTC Hearing Aids

    As of Oct. 17, the retailers are rolling out FDA-approved hearing devices and accessories online and in stores.
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  • EnsembleIQ Celebrates Top Women in the Industry

    The Path to Purchase Institute's parent company is recognizing women in retail, technology, consumer goods, healthcare and hospitality through awards programs designed specifically for women leaders.
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  • Inside the Trending Healthcare and Well-being at Retail Boom

    Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.
    Retail Intel
  • Brands Support Wellness at Target

    GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.
    Target GSK 'All for Wellness' Page
  • EnsembleIQ Wins 7 Eddie & Ozzie Awards

    The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
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  • Are Retail Pharmacies Well-Positioned to Address Future Public Health Crises?

    A former U.S. Treasury Secretary addressed NACDS Total Store Expo attendees to discuss the health and economic challenges facing the U.S.
    Lawrence H. Summers et al. sitting posing for the camera
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